21 January 2015
Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
12 August 2019
Google, Dominant Player In Online Travel
For years, travel industry pundits have speculated around the possibility for Google to enter direct sales, competing against OTAs. Is this happening now?
13 March 2018
Google, Facebook and Travel Reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
24 April 2012
Great trends in mobile [INFOGRAPHIC]
Recent data shows mobile devices are impacting all spheres of our lives: online browsing, search, commerce and social activities.
15 September 2013
Habits, Beliefs and Behaviors of the Modern Traveler [STUDY]
A recent study, with 4,000 vacationers from the US, UK and Australia, highlights interesting aspects of the customer engagement challenges in the travel industry.
4 January 2012
Hospitality and Travel Marketing, from A to Z
Here's my rendition of defining key concepts in hospitality and travel marketing, from ABC to Z.
5 July 2017
Hotel Bookings: Direct vs OTA
It makes sense for hoteliers to drive direct bookings in order to save on commissions paid out to online travel agencies. Right? Yes, but not always.
3 May 2014
Hotels and OTAs, from confrontation to collaboration
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
9 May 2016
Hotels Promoting Direct Bookings: It’s About Time!
From Marriott to Hilton, and many independent hoteliers in between, the message is getting clearer: book direct and save. Are consumers listening?
