10 September 2014
How Buying Travel Packages Differs: US vs UK
UK consumers make 35 visits to travel sites before booking a package. How does it compare with US consumer behaviors? Read on for some interesting findings...
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
15 November 2020
How Canadians Purchase Travel Post-Covid-19
According to a recent study, the path to purchase for Canadian travellers has changed in the eye of the pandemic. Here are key findings.
8 April 2015
How Chinese Travelers Engage Online
Outbound tourism from China holds great potential for many Western countries, but how well do you know Chinese travelers and how they behave online?
4 December 2012
How Digital Influences Travel Decisions Around The World
63% of travelers say friends & family are most influential factor in choosing a vacation destination. A recent study shows how travel decisions vary across the globe!
6 April 2014
How Facebook influences… TripAdvisor!
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
29 March 2023
How Generative AI is transforming travel marketing
Generative AI tools such as ChatGPT or Google Bard are taking society by storm. Travel and hospitality marketers should take notice!
20 January 2013
How Google Plans To Dominate The Travel Sphere
Since purchasing ITA back in 2010, Google has been showing clear signs of its intentions to dominate the travel industry. What next?
3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
28 May 2012
How Mobile Impacts Business Travelers [INFOGRAPHIC]
Business travelers are now highly dependent on their mobile, tablets and other electronic devices, in particular within the travel sphere.
