27 July 2013
Collaborative Economy in Travel: The Big Disruptor
The peer-to-peer movement is shaking up the travel industry, with AirBnB leading the way. More than a trend, this is a paradigm shift in the hospitality sphere!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
3 August 2013
Mobile Usage in Travel On The Rise
Google Travel estimated 25% of all online travel search was made through a mobile device at the end 2012. This number now stands at 40%! How are travel brands adapting?
17 August 2013
The Holy Trinity of Digital Travel Marketing
Search Engine Optimization (SEO) and Marketing (SEM), Email Marketing, and Social Media Marketing: the holy trinity of a digital travel marketing strategy!
1 September 2013
What Women Want… From Travel Brands!
It's a documented fact that women are key decision-makers in couples and family travel planning. So how do travel brands perform in meeting and exceeding their needs?
8 September 2013
How Our Flying Experience Is Changing [INFOGRAPHIC]
According to a recent study by SITA, airlines and airports are adapting to mobile and social, shaping a different flying experience.
15 September 2013
Habits, Beliefs and Behaviors of the Modern Traveler [STUDY]
A recent study, with 4,000 vacationers from the US, UK and Australia, highlights interesting aspects of the customer engagement challenges in the travel industry.
22 September 2013
Is Social Media Enhancing or Ruining the Travel Experience?
Having access to social networks and mobile devices is both good and bad for travelers seeking to get away from it all. Do social media enhance or ruin the experience?
29 September 2013
Can Social Networks Contribute to Responsible Tourism?
Social media, review sites & the sharing economy are among the disruptive factors in tourism. Here's how they can contribute to responsible tourism.
12 October 2013
The evolving role of the transactional DMO
Destination Marketing Organizations seek to get travelers' attention and conversions. Having a transactional website is a challenge... and opportunity!
