14 May 2018
Social Media Best Practices in Travel Marketing, 2018 Edition [EBOOK]
3 years after publishing our first edition of the book "Social Media Best Practices in Travel Marketing", here comes the revised and updated 2018 version.
Author: Frederic Gonzalo
9 May 2018
10 Influencer Marketing Strategies You Need to Know
From guest posts to contests, paid partnerships and account takeovers, there are many ways to work with influencers to promote your travel brand.
4 April 2018
Why And How To Create A Great Landing Page
Do you invest time and money online just to send users to your website's home page? Landing pages are useful and will increase campaign results.
28 March 2018
Content Marketing Is Not A Panacea
Many companies churn out quality content without having a proper strategy in place to begin with. Which platform should you prioritize? Blogs? Instagram?
13 March 2018
Google, Facebook and Travel Reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
13 February 2018
Why Email Marketing Still Matters [INFOGRAPHIC]
In an era of increasing noise on the web and social media, and Facebook posts seeing dismal organic reach, email marketing makes more sense than ever!
5 February 2018
How Voice Search Will Impact Travel Marketing
Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace. Here are some key implications.
31 January 2018
The Importance of Video Marketing in 2018 [INFOGRAPHIC]
Since video will account for 80% of all traffic on the web by 2020, brands need to embrace its potential and social media platforms are at the forefront.
22 January 2018
Does Influencer Marketing Work For Hotels? [INFOGRAPHIC]
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
