26 November 2012
Canadian tourism at a crossroad
The Canadian Tourism Commission recently launched its new promotional video for international audiences. What are recent trends showiing?
Author: Frederic Gonzalo
2 December 2016
Choosing The Right Slogan For Your Destination
Is a tagline really that important when it comes to defining a travel destination? Check out this world map to compare and judge by yourself!
27 July 2013
Collaborative Economy in Travel: The Big Disruptor
The peer-to-peer movement is shaking up the travel industry, with AirBnB leading the way. More than a trend, this is a paradigm shift in the hospitality sphere!
28 March 2018
Content Marketing Is Not A Panacea
Many companies churn out quality content without having a proper strategy in place to begin with. Which platform should you prioritize? Blogs? Instagram?
9 February 2013
Content Marketing Is The New Advertising
Understanding what content marketing is and where it's headed next was part of #css13 keynote sessions I attended this week.
20 November 2012
Content Marketing: Where Do We Go From Here?
Changes to Facebook's algorithm have many brands questioning their investment in this media. How will content marketing strategies change?
6 November 2018
Design Tips For More Effective Newsletters
From mobile responsiveness to button size and colors used in your newsletter layout, here's an infographic full of useful tips!
5 April 2016
Destination Storytelling Done Right: Quebec’s Blind Love
Can you imagine experiencing a new destination... if you are blind? Tourisme Quebec's new campaign tells a superb story that's going viral!
22 January 2018
Does Influencer Marketing Work For Hotels? [INFOGRAPHIC]
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
