29 March 2016
Best Practices in Travel: Messaging Apps
Mobile messaging apps are becoming key tools in the communications mix for travel brands. Here are best practices to follow and mobile apps to embrace!
Author: Frederic Gonzalo
25 June 2014
Best Practices in Travel: Online Reputation
Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!
7 July 2013
Big Data in Tourism & Hospitality: 4 Key Components
Big data is set to impact the tourism industry, but what is it exactly? Volume of information, but also variety, velocity and veracity. Or the four Vs.
9 February 2012
Biggest trend in travel marketing for 2012? Embracing SoMoLo
2012 will be a great year in travel. Its biggest challenge may come from how industry marketers embrace social, mobile and local.
7 January 2015
Brands Must Connect With Mobile Travelers
With mobile set to represent 7% of total travel sales in 2015, or 25% or total online travel bookings, how can brands better connect with mobile travelers?
27 September 2017
California Dreaming… With Hostelling International
Youth hostels are a great way to travel on a budget. And it's not just for youth! Here's a summary of my California road trip with kids, hostelling away...
31 January 2021
Can Social Influence Responsible Travel?
Can social media actually influence how travellers experience a destination? New Zealand's latest campaign addresses that question.
29 September 2013
Can Social Networks Contribute to Responsible Tourism?
Social media, review sites & the sharing economy are among the disruptive factors in tourism. Here's how they can contribute to responsible tourism.
1 July 2013
Canada Tourism: The Downward Spiral Continues
Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?
