3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
Author: Frederic Gonzalo
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
13 June 2012
Thank You 100 Times!
Having published my 100th blog post this week, here are statistics for the first six months of 2012 with a glimpse of what's coming next.
12 June 2012
On the importance of having social media guidelines
A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.
4 June 2012
Email is dead… NOT!
Email continues to thrive and play an important role within savvy marketing strategies. Social media can enhances its effectiveness.
28 May 2012
How Mobile Impacts Business Travelers [INFOGRAPHIC]
Business travelers are now highly dependent on their mobile, tablets and other electronic devices, in particular within the travel sphere.
14 May 2012
The End of Facebook As We Know it?
Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.
8 May 2012
What future for Canada as a tourism destination brand?
Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission sees a 20% budget reduction.
1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
