27 June 2012

The Seven Business Drivers of A Social Media Strategy

Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.

13 June 2012

Thank You 100 Times!

Having published my 100th blog post this week, here are statistics for the first six months of 2012 with a glimpse of what's coming next.

12 June 2012

On the importance of having social media guidelines

A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.

4 June 2012

Email is dead… NOT!

Email continues to thrive and play an important role within savvy marketing strategies. Social media can enhances its effectiveness.

28 May 2012

How Mobile Impacts Business Travelers [INFOGRAPHIC]

Business travelers are now highly dependent on their mobile, tablets and other electronic devices, in particular within the travel sphere.

14 May 2012

The End of Facebook As We Know it?

Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.

8 May 2012

What future for Canada as a tourism destination brand?

Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission sees a 20% budget reduction.

1 May 2012

The Five Challenges of Social Media Management in Tourism

Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.

24 April 2012

Great trends in mobile [INFOGRAPHIC]

Recent data shows mobile devices are impacting all spheres of our lives: online browsing, search, commerce and social activities.