28 October 2019
Influencer Marketing FAQ
Should you pay for posts when you are already covering influencer expenses? How do you define engagement? How can you use TikTok in travel marketing?
Author: Frederic Gonzalo
7 October 2019
The Hidden Cost of Working With Micro Influencers
Working with micro influencers is a great way for travel brands to gain awareness and traction on social media. But it requires time and (lots of) efforts!
26 September 2019
The State of Facebook and Instagram Ads for Travel Marketers
How do travel marketers use Facebook and Instagram ads and where can we expect efforts to go in the near future? Find out with this recent report.
12 August 2019
Google, Dominant Player In Online Travel
For years, travel industry pundits have speculated around the possibility for Google to enter direct sales, competing against OTAs. Is this happening now?
25 June 2019
Is Working Vacation An Oxymoron ? [INFOGRAPHIC]
Americans are among the nations that have the least paid vacation days yet 47% of them don't even use them all. Could bleisure trips be a solution?
28 May 2019
How Linkedin’s Algorithm Works
Algorithms may be complex, but you can perform well on Linkedin once you understand how the platform filters its content.
10 May 2019
How To Optimize Your Website For Voice Search
Voice search is all the rage now and ought to be considered in travel marketing efforts. Here are some of the impacts and how to optimize your presence.
10 April 2019
Online Reviews Still Important But Craze is Slowing Down
Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!
6 March 2019
Micro Or Macro Influencers – Which Is Best ? [INFOGRAPHIC]
Is it better to work with smaller influencers, reaching less people but perhaps more engaged, or dealing with macro-influencers like celebrities?
