9 October 2018
The Evolution of Social Media Usage in Destination Marketing
Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
12 April 2013
The Good, The Bad & The Ugly of #SMMW13
The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego.
11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
23 July 2018
The Impact of Social Media in Ad Spending [INFOGRAPHIC]
How do you define ROI metrics for your social media ad campaigns? Are you still buying ads in newspapers or magazines? Here are some eye-opening stats!
4 June 2018
The Impact of Social Media in Travel [INFOGRAPHIC]
Did you know that 40% of UK Millenials say they consider how Instagramable a location when trip planning? Read on for more useful social media takeaways!
30 July 2012
The Impact of Social Media on Travel [INFOGRAPHIC]
How much of the travel industry revenues now originate online and what is the impact of social media and mobile in the process?
4 September 2012
The Power of Facebook Advertising? [INFOGRAPHIC]
With 955 million users, Facebook is aiming for more advertising on its platform. This infographic provides compelling arguments.
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
