7 May 2015
5 Ways to Target Travelers With Facebook Marketing
Organic reach may be hurting, but there is still huge potential to tap into when it comes to Facebook marketing. Here are 5 tips for travel brands!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
27 May 2015
Social Media Best Practices in Travel Marketing [New Book]
In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
16 June 2015
5 Social Media Trends for Travel Brands
Travel brands are active on social media, as they embrace its potential to amplify content and engage with travelers. Here are five trends that matter.
1 July 2015
Why Facebook Will Crush Twitter for Customer Service
When it comes to social customer service, Facebook and Twitter are often considered the two leading options. But which one will strive in the long term?
6 October 2015
Why Visual Content Drives Social Media Engagement
Did you know people retain only 10% of what they hear, 20% of what they read, but 80% of what they see? Visual content is key for effective communication!
29 September 2015
8 Key Elements For An Effective Hashtag
When it comes to visual storytelling, travel brands have many options across various social networks. In order to succeed, a compelling hashtag is a must!
12 January 2016
Facebook Videos: The Heat Is (Still) On!
Facebook is pushing ahead with its video marketing potential for individuals and company pages alike. Here's a run-down of what you need to know for 2016!
7 February 2016
13 Instagram Tools for Your Social Marketing
There are countless tools and apps to help better manage your presence on Instagram. Here are 13 of my favorites, specially for travel brands!
29 March 2016
Best Practices in Travel: Messaging Apps
Mobile messaging apps are becoming key tools in the communications mix for travel brands. Here are best practices to follow and mobile apps to embrace!
