Motivations of Online Travelers: One Size Doesn’t Fit All
A recent study by Expedia Media Solutions explores the motives and behaviors of travelers across eight countries to uncover travel trends.
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
A recent study by Expedia Media Solutions explores the motives and behaviors of travelers across eight countries to uncover travel trends.

For travel brands, embracing digital marketing is no longer a choice but an obligation. Don't know where to start? Gonzo Marketing can help!

Travelers search online on 6.5 devices and 38 travel sites on average before booking a package nowadays. How do travel brands communicate effectively in this new context?

A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?

TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?

Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!

Pinterest is the talk of the town in social media. What potential does it hold for travel and hospitality marketing?
Visit Sweden and Vermont are recent examples of destinations handing over their Twitter accounts to locals. Bold moves or long-term trend?
Are Priceline and Expedia too big to fail, or will their domination be threatened by Tripadvisor and Google gradually becoming online travel agencies?