Best Practices in Travel: Online Reputation
Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!

Big data is set to impact the tourism industry, but what is it exactly? Volume of information, but also variety, velocity and veracity. Or the four Vs.
2012 will be a great year in travel. Its biggest challenge may come from how industry marketers embrace social, mobile and local.
With mobile set to represent 7% of total travel sales in 2015, or 25% or total online travel bookings, how can brands better connect with mobile travelers?
Youth hostels are a great way to travel on a budget. And it's not just for youth! Here's a summary of my California road trip with kids, hostelling away...

Can social media actually influence how travellers experience a destination? New Zealand's latest campaign addresses that question.

Social media, review sites & the sharing economy are among the disruptive factors in tourism. Here's how they can contribute to responsible tourism.

Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?

The Canadian Tourism Commission recently launched its new promotional video for international audiences. What are recent trends showiing?