3 August 2016
The Dangers of the Shiny New Toy Syndrome In Your Marketing
Pokémon Go is the latest example of shiny new toy many brands want to embrace to generate more buzz and sales. But do you have your basics covered?
Author: Frederic Gonzalo
27 July 2016
Hotel Technology Trends [INFOGRAPHIC]
Travelers have different expectations nowadays, so hoteliers need to evolve accordingly. Here are 3 tech trends to look out for in 2016 and beyond!
6 July 2016
Social Media at Mall of America [Case Study]
Mall of America, with its 520 stores, is the biggest in the United States. Discover how they monitor and engage with customers on social media!
28 June 2016
Why Travel Agents Still Matter
Travel agents were supposed to become extinct when online travel solutions appeared. Lo and behold, agencies are still around! Here are 4 reasons why.
6 June 2016
Facebook Marketing In 2016 [Infographic]
Facebook remains the most important social media, even with Millenials. Here some key new features to take into consideration for your online marketing.
30 May 2016
Should You Respond To Every Comment Or Review?
A recent study by Cornell University confirms yet again how important it is to answer online reviews. But only to a certain extent, apparently!
25 May 2016
Get Ready For A Mobile Summer [INFOGRAPHIC]
A recent report shows just how much smartphones and tablets impact travel bookings. And we will share our thoughts on Facebook this summer too!
9 May 2016
Hotels Promoting Direct Bookings: It’s About Time!
From Marriott to Hilton, and many independent hoteliers in between, the message is getting clearer: book direct and save. Are consumers listening?
23 April 2016
Why Millenials Matter [INFOGRAPHIC]
Millenials, or travelers aged 18 to 35, represent the biggest cohort out there, at almost 80 million. Here are some key trends for travel brands.
