21 January 2015
Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
12 August 2019
Google, Dominant Player In Online Travel
For years, travel industry pundits have speculated around the possibility for Google to enter direct sales, competing against OTAs. Is this happening now?
13 March 2018
Google, Facebook and Travel Reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
2 August 2011
Google+: is it the next Golden Goose?
Is Google+ going to be the one to mark the demise of Facebook, Twitter and Linkedin? Too early to tell, but once G+ launches it brand pages...
16 February 2013
Great Example of Travel Destination Going Digital: Singapore
Singapore recently launched "handy", a great way to discover the destination while staying connected: guide, apps, games, calls and more!
24 April 2012
Great trends in mobile [INFOGRAPHIC]
Recent data shows mobile devices are impacting all spheres of our lives: online browsing, search, commerce and social activities.
15 September 2013
Habits, Beliefs and Behaviors of the Modern Traveler [STUDY]
A recent study, with 4,000 vacationers from the US, UK and Australia, highlights interesting aspects of the customer engagement challenges in the travel industry.
2 October 2014
Hashtags Coming Alive in Destination Marketing
Here are 3 examples of destinations using hashtags both online and offline, for greater awareness, buzz and overall brand effectiveness!
22 January 2019
Hey Influencers, Want A Free Hotel Night?
Influencer marketing is at a crossroads. For hotel marketers, there are good and bad stories out there. Here is some advice for influencers seeking deals!
