Hospitality and Travel Marketing, from A to Z
Here's my rendition of defining key concepts in hospitality and travel marketing, from ABC to Z.
Here's my rendition of defining key concepts in hospitality and travel marketing, from ABC to Z.

According to a recent report, blogging, videos and podcasting stand out as key tactics to use and improve. Surprising?
It makes sense for hoteliers to drive direct bookings in order to save on commissions paid out to online travel agencies. Right? Yes, but not always.

Travelers have different expectations nowadays, so hoteliers need to evolve accordingly. Here are 3 tech trends to look out for in 2016 and beyond!
Two recent reports highlight key industry trends for hotels in Canada and abroad.

Influencer marketing has become a key tactic that ought to be integrated within online marketing strategies for hotels and travel brands.
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
Marriott, Starwood, AccorHotels, Fairmont & Raffle Hotels... it's been a busy 2015 in the hotel industry. What trends can we expect for 2016?

From Marriott to Hilton, and many independent hoteliers in between, the message is getting clearer: book direct and save. Are consumers listening?