7 August 2022
3 Marketing Tips For Your Employer Branding
With the ongoing labor shortage crisis, building a strong employer branding is crucial in travel and hospitality.
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
24 July 2022
Should Your Brand Even Bother With TikTok?
TikTok is hugely popular with a widening userbase. How useful can it be for travel brands with their online marketing efforts?
10 July 2022
Marketing travel when travel sucks!
How should we proceed with travel marketing when the tourism ecosystem falls apart? Here are some elements of reflection moving forward.
19 June 2022
What works on Facebook (or not)
The evolution of Facebook is a continuous process, but some important changes are coming. Round up of key features changing and improving.
3 April 2022
Travel marketing in times of crisis (again)
Travel marketing during war should focus on reassuring potential travelers, addressing safety concerns and refund policies.
6 March 2022
The subtle evolution from bleisure to workations
Why choose between work and spending time on vacations when you can do both! Move over bleisure, here come workations!
22 January 2022
5 Travel Marketing Considerations Beyond Omicron
Travel marketing needs to adapt to evolving customer behaviors and expectations as we enter the post-pandemic era.
5 December 2021
Time To Get Your TikTok Mojo
As TikTok is becoming a mainstream player, what usage can we foresee for travel and hospitality organizations?
