14 June 2020
Security is the new marketing
Travel marketing is entering the era of Covid-19, as brands and consumers emerge from confinement with summer upon us. Health and security are now key!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
16 April 2020
Selling Travel When Nobody Can Travel
How can advisors be selling travel during the pandemic, when consumers don't (or can't) consider the possibilities? Here are a few tips to help.
17 March 2015
Should Travel Brands DO or BE Social?
In a world where social media has become common place, travel brands still struggle to embrace its potential beyond marketing and communications.
24 July 2022
Should Your Brand Even Bother With TikTok?
TikTok is hugely popular with a widening userbase. How useful can it be for travel brands with their online marketing efforts?
21 March 2012
Social Media & Mobile in Travel Industry [VIDEO]
Great video presentation summarizing key findings from travel brands in social media and mobile marketing.
6 July 2016
Social Media at Mall of America [Case Study]
Mall of America, with its 520 stores, is the biggest in the United States. Discover how they monitor and engage with customers on social media!
27 May 2015
Social Media Best Practices in Travel Marketing [New Book]
In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
15 June 2014
Social Media Best Practices in Travel: Facebook
Here are a few examples and 5 practical tips for travel & hospitality brands wanting to make the most of their presence on Facebook.
1 June 2014
Social Media Best Practices in Travel: Instagram
With more than 200 million active users, Instagram is a tool at the crossroads of two key trends in social media: visual storytelling and mobile. Travel brands take note!
