27 July 2013
Collaborative Economy in Travel: The Big Disruptor
The peer-to-peer movement is shaking up the travel industry, with AirBnB leading the way. More than a trend, this is a paradigm shift in the hospitality sphere!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
6 May 2011
Does the travel industry over promise and under deliver?
Do hotels over promise & under deliver, deceiving guests along the way? Travel industry must tread carefully with expectations!
4 June 2012
Email is dead… NOT!
Email continues to thrive and play an important role within savvy marketing strategies. Social media can enhances its effectiveness.
8 October 2012
Expanding Your Brand With Custom Publishing
Brand publishing is a powerful yet lesser-known part of the storytelling toolkit. Interview with Anne-Marie Boissonault, founder of YQB Media, brand publisher.
21 November 2021
Facebook, Metaverse, Travel, and You
What impact will Facebook's new metaverse have with travel marketing? Not much, for now, but things could move fast!
17 October 2012
Fake online reviews on the rise
Fake accounts and reviews are increasing, affecting the online purchase decision-making process. How big of a problem is this in travel?
29 June 2011
Finding the right tagline for a travel destination
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
18 August 2015
From Business Travel To Bleisure Travel [INFOGRAPHIC]
The lines keep blurring between business and leisure travel, giving way to a lasting trend: bleisure travel. Are hotels and destinations making the most of it?
14 September 2011
Google Flight Search: evolution or revolution?
Google launches Flight Search, becoming a key player in the travel industry. Is this a game-changer?
