23 December 2014
Why Visuals are Key in Travel Marketing
Did you know people retain 80% of what they see, but only 20% of what they read and 10% of what they hear? Photos play a key role, specially within travel...
Author: Frederic Gonzalo
18 December 2014
Travel Advertising Trends for 2015 [INFOGRAPHIC]
Expect more social targeting and retargeting from travel brands in 2015, with increased ad campaigns across various networks. Videos should be hot, too!
10 December 2014
Is Google Losing Its Mojo?
From search to Adwords, including video sharing and wearable devices, Google still leads the online world. But for how long? Can it resist Facebook and other contenders?
1 December 2014
Standing Up For Tourism in Canada, Eh?
The Canadian tourism industry has lots of potential and economic impact across the country, but what can we do to thrive against international competition?
23 November 2014
Will you book your next hotel on Amazon?
With the imminent rollout of Amazon Travel across three cities in the U.S., hoteliers can expect more change with their online distribution approach!
17 November 2014
The Multiscreen Evolution of Travel Decisions
According to a recent study, mobile & PC audiences are growing across travel categories AND traveler types. Here are some key findings to consider!
10 November 2014
5 Digital Marketing Trends for 2015
From smart watches to accessible analytics or mobile payments going mainstream, here are five digital marketing trends to follow in 2015!
24 October 2014
Omni-Channel Marketing in Travel
Travelers search online on 6.5 devices and 38 travel sites on average before booking a package nowadays. How do travel brands communicate effectively in this new context?
16 October 2014
8 Etourism Stats to Consider for 2015
Here are 8 impactful statistics to ponder in the realm of online travel & hospitality. Which one surprises you most?
