23 March 2014
Is AirBnB The Next Powerhouse Travel Brand ?
AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
Author: Frederic Gonzalo
15 March 2014
What Hotel Guests Want in Mobile Features
A recent study conducted by MCD shows how smartphones hold tremendous potential to better the customer experience in hotels.
2 March 2014
The (Sorry) State of Social Marketing in 2014
A recenty study from Social Bakers finds that marketers focus on social mostly for customer acquisition, not customer service. Google+ ? Nobody seems to care...
23 February 2014
4 Creative Uses of Instagram in Destination Marketing
Instagram has become a weapon of mass seduction for travel marketers. Here are four great examples of Destinations embracing its potential.
16 February 2014
How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.
8 February 2014
How Socially Engaged Is Your Brand?
A recent study by Sprout Social finds that more than 4 out of every 5 comment or question made to brands on social media is left unanswered. Surprised?
1 February 2014
Facebook Turns 10! Ten Facts to Consider
Facebook turns 10 in February and truly dominates the social media ecosystem. Here are ten facts and stats to consider as we enter the next Facebook decade!
26 January 2014
3 Tips To Rank Higher On TripAdvisor
There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.
18 January 2014
What Content Travelers Seek Online
Online content consumption is growing, as consumers spend 93% more time with online content than they did 3 years ago. What impact for travel marketers?
