1 September 2013
What Women Want… From Travel Brands!
It's a documented fact that women are key decision-makers in couples and family travel planning. So how do travel brands perform in meeting and exceeding their needs?
Author: Frederic Gonzalo
25 August 2013
KISS: Keep It Significant and Shareable
Keeping it short and straight to the point is always a good way to get a message across. With social media, it's also about being shareable!
17 August 2013
The Holy Trinity of Digital Travel Marketing
Search Engine Optimization (SEO) and Marketing (SEM), Email Marketing, and Social Media Marketing: the holy trinity of a digital travel marketing strategy!
10 August 2013
With social media, the only constant is change!
Trying to follow Facebook changes can be an overwhelming task, yet we need to understand the implications. Same goes for Linkedin and most social networks...
3 August 2013
Mobile Usage in Travel On The Rise
Google Travel estimated 25% of all online travel search was made through a mobile device at the end 2012. This number now stands at 40%! How are travel brands adapting?
27 July 2013
Collaborative Economy in Travel: The Big Disruptor
The peer-to-peer movement is shaking up the travel industry, with AirBnB leading the way. More than a trend, this is a paradigm shift in the hospitality sphere!
20 July 2013
10 Social Media, Mobile & Online Travel Stats [+INFOGRAPHIC]
It's summertime and many are on vacation. For the travel & hospitality industry folks, it's an active time online and on various social platforms!
13 July 2013
Why The Destination Marketing Organization Model Is Broken
Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival...
7 July 2013
Big Data in Tourism & Hospitality: 4 Key Components
Big data is set to impact the tourism industry, but what is it exactly? Volume of information, but also variety, velocity and veracity. Or the four Vs.
