
Online Reviews Still Important But Craze is Slowing Down
Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands

Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!

Is it better to work with smaller influencers, reaching less people but perhaps more engaged, or dealing with macro-influencers like celebrities?

With this new feature on Google Maps, Google My Business is becoming even more crucial to manage for travel brands.

From Instagram Stories to AR filters, not to mention booking capabilities, which trend holds the best potential for travel marketing in 2019?

Influencer marketing is at a crossroads. For hotel marketers, there are good and bad stories out there. Here is some advice for influencers seeking deals!

When it comes to influencer marketing, calculating return on investment (ROI) is of utmost importance to track and adjust according to business objectives.

From Google to Instagram Stories to voice search, VR, AR and AI... what will travel marketing look like in the coming year? Here are a few thoughts!

The folks from Visit Philadelphia made the most of its football team, the Eagles, making it to Super Bowl earlier this year!