23 July 2018
The Impact of Social Media in Ad Spending [INFOGRAPHIC]
How do you define ROI metrics for your social media ad campaigns? Are you still buying ads in newspapers or magazines? Here are some eye-opening stats!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
25 June 2018
7 Reminders For Your Social Media Strategy
While we may take some best practices for granted, here are a few useful reminders for travel brands struggling with social media marketing.
4 June 2018
The Impact of Social Media in Travel [INFOGRAPHIC]
Did you know that 40% of UK Millenials say they consider how Instagramable a location when trip planning? Read on for more useful social media takeaways!
14 May 2018
Social Media Best Practices in Travel Marketing, 2018 Edition [EBOOK]
3 years after publishing our first edition of the book "Social Media Best Practices in Travel Marketing", here comes the revised and updated 2018 version.
31 October 2017
4 Design Tips For Better Facebook Ads
Creating ads on Facebook is not rocket science, but here are some key principles to bear in mind before crafting that next campaign!
12 July 2017
Motivations of Online Travelers: One Size Doesn’t Fit All
A recent study by Expedia Media Solutions explores the motives and behaviors of travelers across eight countries to uncover travel trends.
8 March 2017
8 Social Media Trends For 2017 [INFOGRAPHIC]
Social media has become a mature digital marketing tool. Here are eight trends impacting this evolving environment where travel brands must strive.
30 January 2017
The State of Social Media in 2017
Half of the world's population is online and Facebook is still the king of social media. Here are the most recent stats for web, mobile and social media!
9 November 2016
Facebook Cheat Sheet For Travel Brands [INFOGRAPHIC]
Not sure about the best dimension for that image on that Facebook post? Is it the same on a mobile device? Check out this infographic for all the details!
