27 October 2013
The Growing Trend of Bleisure Travel
When you mix business travel with leisure, you get bleisure, a new and growing trend within the travel sphere. At the heart of this phenom: mobile devices!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
9 November 2013
On The Effectiveness Of Travel Blogs…
A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?
16 November 2013
5 Travel Marketing Trends For 2014
Automated passengers, mobile bookings, TripAdvisor, the collaborative economy & niches: these are 5 travel marketing trends to look out for in 2014.
23 November 2013
Pinterest and Travel: A Match Made in Social Media Heaven
Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!
1 December 2013
Mind The Gap… Between Online and Offline Marketing
A recent study shows how important it is to help online consumers with phone assistance, in particular in the travel vertical, for higher conversion rates.
7 December 2013
8 FAQ about Social Media in Travel
Here are eight frequently asked questions about social media usage, in particular as it pertains to the travel & hospitality vertical. Any of them ring a bell?
15 December 2013
What Role for Facebook in the Online Travel Landscape?
By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...
12 January 2014
The ABCs of Etourism in 2014
From A to Z, here is my take on essential elements to consider for travel brands wanting to put a vibrant strategy in place online and via social media.
18 January 2014
What Content Travelers Seek Online
Online content consumption is growing, as consumers spend 93% more time with online content than they did 3 years ago. What impact for travel marketers?
