3 April 2022
Travel marketing in times of crisis (again)
Travel marketing during war should focus on reassuring potential travelers, addressing safety concerns and refund policies.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
11 March 2020
Travel Marketing In Times Of Global Pandemic
With Covid-19 now officially a pandemic crisis, what can travel brands do? Here are a few tips based on my experience with SARS back in 2003!
28 February 2021
Travel Marketing on Clubhouse
Clubhouse is the talk of the town on social media. Literally. What opportunities for travel and hospitality marketing?
26 November 2018
Travel Marketing Trends: What To Expect In 2019
From Google to Instagram Stories to voice search, VR, AR and AI... what will travel marketing look like in the coming year? Here are a few thoughts!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
21 May 2023
Travel search is about to change. Big time!
When it comes to travel search, we tend to rely on Google. Or at least we used to! With generative AI, things are about to change.
8 November 2019
Travel Stories in Destination Marketing
Stories are raging across social media platforms and even Google. With Travel Stories, destinations can now embrace the format to enhance their marketing.
29 July 2015
Travel Trends: What’s Next in Tourism?
What can we expect in terms of travel trends for the future? This neat infographic highlights a few trends that tourism stakeholders should take note of!
25 October 2012
Vacation Time Goes Unused By Most Americans [INFOGRAPHIC]
Did you know Americans gave up an estimated 226 million vacation days in 2011, which represents $34.3 billion worth on unused vacation days?
