31 July 2014
Social Media Challenges in Destination Marketing
A recent study finds that destination marketing organizations still struggle with social media budget allocations within their overall digital efforts...
Author: Frederic Gonzalo
24 July 2014
How Visit Philly crowdsources its next ad campaign
Visit Philadelphia is back with yet another creative approach to get locals and travelers to share images and participate in the destination marketing efforts.
13 July 2014
Best Practices in Travel: Email Marketing
Email is not dead, in fact it's a key tactic within travel brands' online strategies. Here are a few tips and examples to optimize your approach!
6 July 2014
Best Practices in Travel Marketing: Blogging
Focusing on social networks alone can be misguided if travel brands don't have the original content to begin with. That's why blogging matters!
25 June 2014
Best Practices in Travel: Online Reputation
Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!
15 June 2014
Social Media Best Practices in Travel: Facebook
Here are a few examples and 5 practical tips for travel & hospitality brands wanting to make the most of their presence on Facebook.
7 June 2014
Social Media Best Practices in Travel: Google+
Google+ holds great potential for travel brands, yet very few take advantage of this social extension of Google. Here are a few tips and examples to follow!
1 June 2014
Social Media Best Practices in Travel: Instagram
With more than 200 million active users, Instagram is a tool at the crossroads of two key trends in social media: visual storytelling and mobile. Travel brands take note!
24 May 2014
Social Media Best Practices in Travel: LinkedIn
With over 300 million users, LinkedIn reigns as the key social network for B2B marketers. Here are five tips for travel brands to make the most of LinkedIn.
