1 July 2013
Canada Tourism: The Downward Spiral Continues
Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?
Author: Frederic Gonzalo
23 June 2013
5 Tips For A Better Email Signature [INFOGRAPHIC]
We all use email to communicate, even though younger generations use it less. Yet, not everyone takes advantage of its signature as an efficient tool.
16 June 2013
How Much For A Sponsored Tweet, Pin or Post?
According to a recent survey, Social Media sponsorships are increasingly being used to reach out to influencers. Here are some takeaways from this report.
2 June 2013
10 Tips for Working with Travel Bloggers and Destinations
It sometimes seems like travel bloggers are from Venus and destination marketing organizations are from Mars. Here are 10 takeaways to work better together!
27 May 2013
The Customer Journey to Online Travel Purchase
Within the stages of the decision-making journey, which online interactions have most impact with travelers?
19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
11 May 2013
How Quebec City Crowdsources Locals To Promote Its Destination
Quebec City is the latest destination to embrace social and locals to help promoting its destination through a simple yet efficient microsite with contest.
30 April 2013
How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]
Evaluating travelers’ experiences with travel brands provided interesting feedback on mobile & tablet usage at the planning and booking stages.
27 April 2013
The Innovation Obligation: 4 Key Principles To Innovate
Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles of innovation.
