18 August 2015
From Business Travel To Bleisure Travel [INFOGRAPHIC]
The lines keep blurring between business and leisure travel, giving way to a lasting trend: bleisure travel. Are hotels and destinations making the most of it?
Author: Frederic Gonzalo
3 August 2015
The Billboard Effect is Dead? Not So Fast
When it comes to online travel marketing, there's never a dull moment! A new research claims the "Billboard effect" is dead. Things aren't so simple.
29 July 2015
Travel Trends: What’s Next in Tourism?
What can we expect in terms of travel trends for the future? This neat infographic highlights a few trends that tourism stakeholders should take note of!
20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
7 July 2015
The Importance of Tourism in Our Livelihoods
Tourism is big business across the globe. Only when current events impact this industry do we tend to measure how much it matters to our livelihoods...
1 July 2015
Why Facebook Will Crush Twitter for Customer Service
When it comes to social customer service, Facebook and Twitter are often considered the two leading options. But which one will strive in the long term?
16 June 2015
5 Social Media Trends for Travel Brands
Travel brands are active on social media, as they embrace its potential to amplify content and engage with travelers. Here are five trends that matter.
8 June 2015
15 Stats from Online Marketing Strategies in Travel 2015
The travel marketing sphere is evolving fast, in particular when it comes to its digital landscape, social media and mobile. Some key stats to consider!
27 May 2015
Social Media Best Practices in Travel Marketing [New Book]
In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
