24 May 2014
Social Media Best Practices in Travel: LinkedIn
With over 300 million users, LinkedIn reigns as the key social network for B2B marketers. Here are five tips for travel brands to make the most of LinkedIn.
Author: Frederic Gonzalo
17 May 2014
Social Media Best Practices in Travel: Twitter
Twitter seems ubiquitous as social network in the news. But how are travel brands embracing its potential? Here are some tips.
10 May 2014
Social Media Best Practices in Travel: Pinterest
Did you know that "travel" was the most popular category on Pinterest? Here are a few pointers and examples of how travel brands can embrace this social media.
3 May 2014
Hotels and OTAs, from confrontation to collaboration
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
27 April 2014
5 tips for your new Twitter profile
Twitter has unveiled its new profiles. Here are 5 tips to make the most of the possibilities, both for personal & brand profiles.
20 April 2014
Will there be ‘content shock’ in travel?
Is there too much content being shared within the travel & hospitality sphere? Will we reach a threshold when content marketing loses its effectiveness?
13 April 2014
8 Canadian Destinations Shining in the Digital World
While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.
6 April 2014
How Facebook influences… TripAdvisor!
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
29 March 2014
Why review sites are a must for travel marketers
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
