26 November 2012
Canadian tourism at a crossroad
The Canadian Tourism Commission recently launched its new promotional video for international audiences. What are recent trends showiing?
Author: Frederic Gonzalo
20 November 2012
Content Marketing: Where Do We Go From Here?
Changes to Facebook's algorithm have many brands questioning their investment in this media. How will content marketing strategies change?
12 November 2012
How to get Facebook engagement… without paying for it?
Facebook's algorithm is decreasing the reach, virality and engagement of posts, yet there are still ways to beat the system.
5 November 2012
13 Marketing Trends For 2013
From big data to mobile payments, from cloud computing to social enterprises, what are the marketing trends to watch and adapt to in 2013?
28 October 2012
Five Horrific Fail Stories For Halloween!
Halloween is just around the corner, so let's have a peek at social media fails stories in the travel business. Funny or scary?
25 October 2012
Vacation Time Goes Unused By Most Americans [INFOGRAPHIC]
Did you know Americans gave up an estimated 226 million vacation days in 2011, which represents $34.3 billion worth on unused vacation days?
17 October 2012
Fake online reviews on the rise
Fake accounts and reviews are increasing, affecting the online purchase decision-making process. How big of a problem is this in travel?
8 October 2012
Expanding Your Brand With Custom Publishing
Brand publishing is a powerful yet lesser-known part of the storytelling toolkit. Interview with Anne-Marie Boissonault, founder of YQB Media, brand publisher.
1 October 2012
Mobile is not a channel, it’s a way of life!
Smartphones and tablets are an increasing part of our connected lifestyles. Marketers and consumers embracing these devices are more than channels.
